Name: Textbook on Agricultural Communication Process and Methods
Brand: CBS Publishers and Distributors
SKU: 9788120408333
Rating: 5 (0 reviews)

Descriptions

The major focus of the book is on concept building and on explanations of procedures at the application level. It has been specially prepared for students in agricultural colleges and universities pursuing courses in communication process, extension teaching methods and audiovisual aids. Besides it will help a large number of extension workers in the field with a mandate to transfer technology in a planned and effective manner in the areas of agriculture, health, family planning, rural development, etc. The book introduces several new concepts such as communication competence, communication effectiveness, communication intelligence and deals critically and exhaustively with the current theories of communication with a touch of authors global experience. It also introduces several innovative extension teaching methods such as agricultural clinics, flag method, peripatetic team visits, agricultural games, etc.

Specifications

ISBN	9788120408333
Published Year	2020
Binding	Paperback
Subject	Agricultural Communication
Pages	228
Weight	0.4 (In Kg)
Readership	BSc Agriculture

About the Author

A

AS Sandhu

A. S. Sandhu has an outstanding academic record from several Indian and international universities. He has served as Head of the Departments of Extension Education at the University of Liberia (West Africa), University of Basrah (Iraq), and Punjab Agricultural University, India. He also coordinated a USAID technology assessment and transfer project under the West Africa Rice Development Association (one of the 13 International Agricultural Research Centres under the CGIAR system) across 15 West African countries. With extensive global experience in both classroom teaching and fieldwork in extension education, his research and writings have been published by IDRC, IRRI, the Farming Systems Support Project at the University of Florida (USA), and in several national and international journals and books.

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