This book has been designed to help pharmacy students understand the human side of healthcare. Administering medicine may be scientifically correct, but successful healthcare also depends on whether the patient understands the treatment, trusts the healthcare professional, follows the advice, and feels comfortable discussing concerns. Psychology and communication, therefore, have an important place in pharmacy education.
This book introduces the basic concepts of psychology and connects them with the real healthcare situations. It covers human behaviour, learning and memory, emotion and motivation, development, personality, stress, coping, psychological aspects of illness, and changes in behaviour.
The communication section develops essential skills such as active listening, empathy, questioning, non-verbal communication, patient counselling, cultural sensitivity, professional communication, teamwork, and communication with patients and caregivers.
The book combines theory with practical learning, enabling students to apply classroom, concepts through activities, observations, role plays, case-based situations, and communication exercises. Written in a student-friendly and simple language, and developed with the needs of the Bachelor in Pharmacy curriculum in mind, the book aims to prepare future pharmacists who can combine scientific knowledge with clear communication, ethical behaviour, empathy, and respect for patients.
.png)
.png)
