Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.
Ajoy S. Joseph, MBA, PhD, Diploma in Supply Chain and Logistics Management (Canada), FDP-IIM (S)
Dr. Ajoy S. Joseph is currently Professor of Marketing and HRD and Head of the Postgraduate Department of Management Studies at Srinivas Institute of Technology, Mangalore, Karnataka. He earned his PhD from Mangalore University, a Diploma in Supply Chain and Logistics Management from Trios College, Canada, and completed the Faculty Development Program (FDP) at IIM Shillong.
Dr. Joseph has over 14 years of experience in undergraduate and postgraduate teaching at institutions including KVG College of Engineering, Sullia; St. Aloysius College, Mangalore; and PA College of Engineering, Mangalore. He has participated in numerous Executive Development Programs (EDPs) and training workshops. He is a recognized PhD guide for Visvesvaraya Technological University and Srinivas University, actively mentoring research students and publishing in nationally and internationally reputed journals.
Before joining academia, Dr. Joseph held various managerial positions across industries, including: Assistant Manager (Advertisement) at Rashtra Deepika Ltd; Management Trainee/Executive (Marketing) at Cipla Limited (Protec); Sales and Marketing Executive at Telesystem India Ltd, a multinational paging service provider; Marketing Manager at Maharashtra Apex Corporation Ltd (NBFC); Resident Manager with ICICI Bank; and Assistant Property Manager at Metcap Living Inc, Canada.
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