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out of stock -28% Principles of pharmaceutical marketing, 3e
Principles of pharmaceutical marketing, 3e
Sample Pages

Principles Of Pharmaceutical Marketing, 3E

PublisherCBS Publishers & Distributors
Author Smith M.
Edition1st Edition
ISBN9788123908182
MRP: ₹2,095
Discount Price: ₹1,508 -28% OFF
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Descriptions

Descriptions

This text is designed for undergraduate students in pharmacy whose background in marketing is limited those actually involved in pharmaceutical marketing and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products. The absence of a textbook related specifically to the general field of pharmaceutical marketing has necessitated the use of a nonpharmacy-oriented textbook the use of outside reading materials or a combination of the two. None of these methods is completely satisfying either to the instructor or to the student.

Specifications

Specifications

ISBN9788123908182
BindingNA
SubjectPharmacy
Pages529
Weight0.5 (In Kg)
Dimension20.3 × 25.4 × 4.7
ReadershipNA

About the Author

S

Smith M.

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