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International Marketing Management

Name: International Marketing Management
Brand: CBS Publishers and Distributors
SKU: 9788123912752
Rating: 5 (0 reviews)

PublisherCBS Publishers & Distributors

Author S. C Jain

EditionThird Edition

ISBN9788123912752

MRP: ₹525

Discount Price: ₹378 -28% OFF

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Descriptions

how to customize products for the demands of new markets; which products world customers want; how to best reach the customers; what pricing strategies are most appropriate; what Distribution channels are adequate to serve the world customers; how to overcome barriers that hinder implementation of marketing programs; and so on. In addition to covering all important frameworks of marketing, the book briefly touches upon those concepts from other disciplines (for example,- finance and accounting) that must be grasped to understand fully the perspective of conducting marketing across national boundaries. Throughout the book, a variety of examples are used to illustrate the points made. Important frameworks and theories are explained with quotes from original sources. A hallmark of the book is Chapter 11, which discusses segmenting the international market to approach the entire world as a global marketplace. Included at the end of each part are cases that describe unique decision-making situations in international marketing.

Specifications

ISBN	9788123912752
Binding	Paperback
Subject	International Marketing
Pages	758
Weight	0.4 (In Kg)
Dimension	17 × 5 × 1.2
Readership	PG & Ref

About the Author

S. C Jain

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International Marketing Management

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About the Author

S. C Jain

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