This book is designed to serve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management, especially BPharm students. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical marketers, medical representatives and researchers. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing. It fully meets the requirements of BPharm syllabus prescribed by Pharmacy Council of India.
Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.
Ajoy S. Joseph MBA, PhD, Diploma in Supply Chain and Logistics Management (Canada), FDP IIM (S) is currently Professor of Marketing and HRD, and Head, Postgraduate Department of Management Studies, Srinivas Institute of Technology, Mangalore, Karnataka. He completed his PhD from Mangalore University; Diploma in Supply Chain and Logistics Management from Trios College, Canada, and FDP from IIM-Shillong. Dr Joseph has been actively involved in undergraduate and postgraduate teaching for over 14 years in KVG College of Engineering, Sullia; St Aloysius College, Mangalore; and PA College of Engineering, Mangalore. He has attended many EDP and training programs. He is a recognized PhD guide for Visvesvaraya Technological University and Srinivas University and is guiding research students as well publishing research papers in journals of national and international repute. Before joining academics, Dr Joseph has worked in various organizations across industries at middle level managerial positions, beginning his career as assistant manager (advertisement) in Rashtra Deepika Ltd, a leading newspaper company; management trainee/executive (marketing) with Cipla Limited (Protec); sales and marketing executive with Telesystem India Ltd, a multinational paging service provider; marketing manager in Maharashtra Apex Corpn Ltd (NBFC) as resident manager with ICICI Bank; and assistant property manager in Metcap Living Inc, Canada .
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