This book is designed to give a general and comprehensive view of mass communication to the student. It is a challenging book and an essential reading for all students, teachers, trainers, researchers, practitioners, professionals, and educators of mass communication. The mass communicator needs to know the basic role of communication principles and concepts, be it the print or electronic medium or performing arts and this book will satisfactorily serve all the readers. Exclusive features of this title
Exclusive features of this title It is a unique title in presenting mass communication, journalism, advertising, public relations, photography, broadcast media, media laws, media research and new media technologies in one volume. The textbook serves the purpose of all students of mass media and journalism and learners in the field as it is designed specially keeping in focus the academic syllabi of leading universities and colleges. The author has provided depth and simplicity in presenting the subject of mass communication in a cohesive and understandable pattern. The educational features of this textbook are designed to support and improve media literacy skills as it lays out the elements to enrich reader’s knowledge and understanding of the mass communication process and the mass media industries. The book includes all aspects of media literacy as it is an essential survival skill for everyone in the society. This book presents an overview of the social and communication roles of various channels of mass media covering various operational areas. It is designed to serve as a textbook for all students of mass communication, journalism, advertising, and public relations. The book covers the complete syllabus of National Eligibility Test (NET) conducted by University Grants Commission (UGC) and is thus suitable for all the candidates preparing for UGC-NET and various other competitive examinations.
Seema Hasan is currently Academic Director, National Institute of Mass Communication, New Delhi. She has been associated with the media world and mass communication industry for more than two decades. Having graduated as an English Honors student from Jamia Millia Islamia, she completed postgraduation in mass communication and journalism and further qualified the UGC-NET competitive examination. She has conceptualized and scripted various entertainment and education-based programmes for leading television channels. She has also authored the study materials of mass communication and journalism for IK Gujral Punjab Technical University, Ligaya’s University and several other institutions. She has been the editor-in-chief of lifestyle magazines like Day Today, Focus (online magazine) and Dreamworld. Mass Communication: Principles and Concepts is a collated attempt to enshrine the main topics of mass communication and journalism and understand the latest developments, basic principles and underlying concepts of the media industry.
