Promotion and Marketing Focus is meant for the students of BPharm, DPharm, MPharm and other related courses in the field of pharmaceutical sciences as per PCI regulations. The present text is designed to introduce students about the methods and applications of mathematics in industrial pharmacy and pharmacokinetics. The author has attempted to give as many illustrations as possible in order to make the students to understand various methods in solving or deriving pharmaceutical problems.
Each chapter deals with an introduction, clear statement of definitions, objective and principles supplemented by solved examples and ends with a set of exercises. Collection of objective type questions from different examinations is given at the end of each chapter. The language of the book has been kept very simple.
Sudhir Kumar Pundir PhD is currently Professor and Principal (Ex-Head, Department of Mathematics), SD (PG) College, Muzaffarnagar, UP. Formerly, he was Head, Department of Mathematics, Government (PG) College, Rishikesh, UK. Dr Pundir has been a recipient of JRF and SRF of CSIR, New Delhi, during his research work. He has been teaching undegraduate and postgraduate classes for well over two decades. He also organized and attended a number of national and international conferences. Six students have been awarded PhD degree under his supervision. He has to his credit more than 100 books for undergraduate, postgraduate and engineering students which are widely used by the students of various universities.
